Our vision is to create and nurture
a strong family of signwriters networked throughout Aotearoa who individually, and as an unit, offer consistency in quality, service and value for money.


Our Story

Started by David Guthardt (Gus) in 2013 NZSG had one primary objective at the time of its conception, to give regional sign manufacturers an edge over large franchises.


This meant forming a band of like-minded signage businesses from every corner of New Zealand. This mission saw Gus driving around the country and reaching out to sign writers who are brilliant at what they do.

Since then NZSG has grown to be a nationwide force that not just benefits its members but also their clients. With Gus who has been a signwriter since the mid-80s at the helm, the organisation has become a powerhouse of creativity and efficiency.


The recent years have seen large scale projects being delivered seamlessly throughout the country due to the cohesive ecosystem of NZSG.


And now, we are offering you a single contact project management, production and installation service for your signage throughout New Zealand.

A Cohesive Ecosystem

What do we mean by a cohesive ecosystem?

Each member of the NZSG family is unique. We have members who have over 20 employees to members who are a lot smaller but with greater agility. Some businesses are over 5 decades old and some are newer. Within this diversity, we have unity and a strong bond. Each member specialises in different aspects of signage. We share knowledge, experience and resources. This makes us a better solution providers

than any nationwide single franchised organisation.